The business case for your offering identifies an opportunity or a problem that your experience needs to solve. The business case identification phase is also important as it analyses key competitors, the market environment and it specifies the timeline and resources required.
Identification of user personas not only take into account who will be engaging with your offering but also the buyer intent based on their preferences. This is important as it enables our team and yours to set aside personal opinions and biases and puts the sole emphasis on the customer.
Once user personas have been identified, their use cases will define the main features that need to be constructed. A wireframe and userflow is also created to ensure all elements of the user experience are captured. Our key approach to this is to minimise the amount of touchpoints required for users to complete their goals.
A prototype encompassing the design of your user experience combined with your brand is then created once your project has progressed through the previous stages. Prototyping ensures the look and feel of your offering resonates with your user personas before progressing your project to coding and development.