“Childhood Matters is a non-profit child & family support service. Our child and family support services are aimed at supporting and promoting positive childhood outcomes. Developing & understanding parenting capacity, building overall family resilience, and contributing to healthier and more sustainable communities”.
Childhood Matters service is one that puts family and children first. Therefore it was important that the design did not distract people from getting in touch. Our design team worked with Childhood Matters to establish a design that quickly communicated purpose combined with a streamlined flow for people who need to engage with them for help.
The hero area comprised of minimal content with very clear calls to action. This ensured that the visitors who mattered most were catered for before communicating other important elements of what Childhood Matters stand for.
A key feature that our team valued highly was the numbers behind the impact Childhood Matters delivered. This consisted of a simplified graphic with minimal titles to capture attention and interaction so that visitors could take time to learn more and absorb the good work that Childhood Matters has done to date.
