FourTheorem continually push the boundaries of cloud services & serverless technologies to pave the way for real business transformation. Because they are a strategic partner of AWS they know how to make businesses more digitally resilient by deploying cloud technology in a practical and structured way.
We were approached to develop a website that communicates the brand effectively. The site needed to be editable by FourTheorem’s team enabling them to add content sustainably to organically contribute to their search engine marketshare.
Our design team opted to go for a simple customer journey with traditional displays of navigation. The design accents were abstract in nature with visually appealing coloured elements. Because FourTheroem’s target personas were customers who are aiming to figure out cloud technologies; it was important to visually communicate the simplicity of the service combined with their expertise of the complex. This is why it was important to adopt a more traditional navigation journey so that website visitors experience familiarity while browsing through content.
