UI/UX Design

UX and UI design is the process of designing a good user experience for the users of software, mobile apps and websites (to name a few). Our team will help you design use cases and concepts that add value to your users.
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The importance of providing a good interface for your customers to engage with is paramount. An enjoyable user experience increases brand value and customer engagement. Our process is clear and concise.

Business Case Identification

The business case for your offering identifies an opportunity or a problem that your experience needs to solve. The business case identification phase is also important as it analyses key competitors, the market environment and it specifies the timeline and resources required.

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User persona identification

Identification of user personas not only take into account who will be engaging with your offering but also the buyer intent based on their preferences. This is important as it enables our team and yours to set aside personal opinions and biases and puts the sole emphasis on the customer.

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Sitemap and Feature Prioritisation

Once user personas have been identified, their use cases will define the main features that need to be constructed. A site map is also created to ensure all elements of the user experience are captured. Our key approach to this is to minimise the amount of touchpoints required for users to complete their goals.

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Page & Screen Design

The Page & Screen design stage is the creation of structured screen layouts combined with the touchpoints required for users to complete their goals.

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Prototyping

Once your project progressed through the previous stages, our team will create a prototype encompassing the design of your user experience combined with your brand. Prototyping ensures the look and feel of your offering resonates with your user personas before progressing your project to coding and development.

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Book a consultation